Adelene's passion for design and fashion started from a young age, after completing her schooling she commenced working at a local print and design house from 2007 and worked on many interesting projects from lifestyle magazines, catalogues, visitor information booklets through to advertisements and digital design media. With a wealth of knowledge in design, typography and branding, her skills expanded to not just design but she also took on the lead role as branding direction and her clients grew to trust her opinion as her reputation for style was one that had become well known to the locals.